Where the hot girls are shopping
"Where'd you get that top?"
Hi friends,
Coming to you live with a request from a particularly hot Ooh! subscriber. And I quote: “I was wondering if Ooh! could create like hot girl guides… I want the little tops that someone will ask me in the club like where I got it and I’d put them onto a whole new brand. U feel?” Yes, my darling, I do feel. My pleasure to deliver.
In no particular order…
Tank Air. Their mission statement says it all: “Quality clothing and ideas in service of the matriarchy.”
Orseund Iris. You know her, you love her, you will justify buying from her.
Charles Jeffrey Loverboy. If Vivienne Westwood had a baby with a skatewear brand.
Miaou. A hot girl essential. Your first and last stop for bustiers.
The Line By K. An Ooh! all-timer. Basics that aren’t basic.
Fanci Club. Samantha Jones would have loved this bitch.
Mirror Palais. Romance isn’t dead and Mirror Palais is proof.
Sandy Liang. Or, how to be the coolest girl in every room.
Ekhaus Latta. Tactile and sexy and swimming in color.
Suicoke. Summer isn’t summer without a pair of Suicoke slides.
The Great Eros. The hot girl’s first stop for lingerie and other apparel with an intimate edge.
Geel. Sexy staples for the hot girl about town.
Finesse. Club kid essentials for a reasonable price… powered by AI.
Kijun. Street style-inspired separates with a playful edge.
Hara The Label. The best bamboo basics in the biz.
Rat Boi. The best cotton basics in the biz.
Beepy Bella. For girls who love Bug Art.
Of Planet Earth. “Inspired by space travel, ancient sculptures, and everything in between.”
Gil Rodriguez. The only balletcore worth talking about.
Maryam Nassir Zadeh. The label of an it girl in her own right.
Chopova Lowena. What Heavn by Marc Jacobs wishes they were doing.
Birthday Girl. Hand-painted garments made-to-order at an incredible price.
Shop Peche. Affordable and on-trend; perfect for a hard wardrobe reset.
Ella Mae. Whimsical pieces naturally dyed in Los Angeles.
Lirika Matoshi. So much more than The Strawberry Dress.
Buci NYC. What I think Meadow Soprano would wear if she was at Columbia in 2023.
Deiji Studios. Hot! Girl! Pajamas! (And other soft things, like socks and bedding.)
Bibliotheque Nationale. Classically sassy; made in Ukraine, with a portion of proceeds benefitting the Ukrainian army.
Kitten By Kate. Sweet and (mostly) see-through.
Gabe Gordon. Knitwear has never been this sexy.
Clan. Gorgeous garments featuring photos by Ana Larruy.
Sundae School. Streetwear for smoking designed with Korea in mind.
GemSun. What happens when three very different cool girls put their heads together.
Did I miss someone?
Comment on this post to let me know! Where are you shopping, hot people?
Ways to make discovery easier…
Later in my conversation with our hot Ooh! subscriber, she said to me, “I wish there was like a “see more like this” if I click on like a Danier jacket.” Well friend, there are a couple ways to do such a thing.
Item Discovery: The best thing to do is go on Pinterest! Rip an image of the item you want and upload it to Pinterest, or search the system for already-uploaded images of it. Pinterest’s shopping AI will do the rest. Just hover over the image and click, say, “jackets”—Pinterest will populate a selection of similar/related products for you to browse.
Brand Discovery: Something I always like to do is browse “similar accounts” on Instagram. For example, head to Sandy Liang’s page and hit the little icon that has a plus sign and silhouette on it. Voila, a stream of similar accounts, most of which will be either hot girl brands or hot girls with good taste for you to copy.